Juneau Business Network

Business For All

Juneau Business Network - Business For All

Projectors and the 4K outdoor cinemas

Growth of projectors.

The history of the projector saw itself first in schools, as the old OHP, but with the introduction of projectors within cinemas, we have seen a better customer experience, with the projected image being almost life like.

A walk down memory lane.

If you are of a certain age you will remember the OHP (Over Head Projector), this was common in every classroom of every school across the country. But then the technology made a large jump forward and the projectors became smaller but more powerful.

OHP

In the 90’s we saw the main players who manufactured this type of hardware, making solutions for the office environment and then we saw a rise in projectors being used in boardrooms and conference rooms of major corporations across the world. If you did not embrace video conferencing using projectors your company as a dinosaur!

As the OHP died, it did not seem long until the High Definition hardware appears, these has been superseded in the past few years with the 4K hardware. This technology is much more superior to HD imagery, providing very clear and vivid colors.

2000 saw projectors being used in cinemas.

One of the main players in this sector as a global leader is Christie, their projectors are used in both indoor and outdoor cinemas and even government bodies use them for outdoor events.

Now when you go to a drive in movie, check the image quality of the movie and I am certain that you are in for a good experience, as more often than not, the hardware used will be from Christies. Then if the hardware is left outdoors it will more than likely be housed in a secure, weatherproof housing from ProEnc.

A projector from Christies can cost from $30,000 to $125,000, so if you had invested this kind of money in the hardware, you would want to protect it, this is why outdoor projector housings are used, as these protect the hardware from all the elements outside that can cause problems with electronics. The last thing you want is the projector to fail, due to the electronics becoming wet and then having to replace the projector with a new one because adequate protection was not used.

4K projectors

Is the future bright?

Sure it is, with most leading manufacturers looking at 16K technology for the next growth industry. When 16K is launched you will see a massive rush for 4K hardware as the prices will fall almost overnight, making it possible for the everyday guy to purchase the high end hardware associated with multimillion dollar corporations.

Remember to check out the images at the drive in next time and look for the projectors.

Income streams from electronic digital signage systems.

Digital signage systems profits.

The main two categories that digital signage systems come in are either a standalone or networked version, using both can create profitable income streams, read on to discover more.

Interactive digital signage systems.

Usually the networked version then can be split down to interactive or sometimes referred too as touch screens, or non touch displays. This allows consumers to engage further with the electronic signage hardware. So if a female shopping is searching for a blue dress, she could in effect search
all the stores in a shopping mall to check what stock they had right there and then. Making an immediate purchasing decision.

Wall or free standing digital signage systems.

wall mounted digital signage systemsDepending on the space and location, you have the choice of either a floor standing or wall mounted digital sign. Normally s hopping malls deploy a mix of both types and have the screen in portrait, this makes people notice the ads, otherwise they just think they are TV sets and nothing special, reducing the effectiveness of the advertising campaign.

floor standing digital signage systems

Now we have the basics out the way, we can concentrate on building an extra income stream from the digital signage systems.

Profitable income streams.

We will look at an all in one solution with a screen of 46″, mounted in portrait this is best as with all ads to be I n a high footfall location. If you have a concession in a mall you may be able to have other products you sell advertised on the electronic sign, so people can see them and ask you questions about them. If you had a cloud based solution (networked), you could have it linked to
your eCommerce site so they can order direct and either collect it or have it delivered.

Advertising other businesses services.

This is a rather lucrative opportunity, when done correctly! Most people fail due to one thing, lack of research. So the best thing we could recommend is to try and target local businesses who also pay for advertising, such as yellow book or yellow pages. This means that you will not be wasting your efforts on businesses who cannot see the benefit of advertising.

Create a list of say 200 prospects and contact them, have the displays already in the mall and you could even offer a profit split with the mall or location owner depending on footfall to sweeten the deal. If the product is right for the demographics that frequent the location, you are on a sure winner.

Pricing for the adverts on the digital signage systems does range from $175 to $499 per month, depending on the company’s prod it and duration of the ad.

If you have 2 advertising displays located for your solution, the Initial investment is in the region of $3000, now you off set this with the costs of the ads. If you get 53 committed business owners to advertise, at an average of $220, each month you will turnover $11,660. The advertisers supply,the content so you have no content creation issues, you just upload it. You could pay the mall management $1000 per month and as you can see from the first month, you have recouped your investment and are in profit. Then every month based on a 12 or 24 month contract, you are clearing in the region of $10,000 every month from this single location. Now imagine if you did this
at 4 locations? $40,000 profit per month.

There are many solutions for dynamic advertising, so check out the numerous digital signage systems.

Cellular advertising using 3 and 4G

Cellular advertising – verge of something big?

cellular advertisingJust look around who is using a mobile device at any time of the day, this is why cellular advertising is on the verge of becoming big. With all ages using mobile devices to communicate the market is massive.

Airport advertising using 3 and 4G.

When you are at an airport and want to send emails before you board your plane, you usually have the option to use airport wireless networks. Sometimes you have to watch ads before you are actually connected, the advertising content is usually from one of the outlets in the airport, so depending on the time of day, it could be a restaurant using day parting to offer a discount meal – ideal for a no frills flight!

Once you are connected you can then send the emails, this is one way in which digital advertising is being utilized on 3 and 4G wireless networks.

Tablets are over selling laptops – why?

Well the simple reason is these have the same functionality of a laptop, they take up much less space in your travel bag and you can do everything other computer devices can do.

Technology is increasing and fast, remember when you get off a plane and you are waiting to be greeted with a taxi driver? Remember the tattered pieces of paper, with your name on them? Well on a recent business trip, I saw a taxi driver using a tablet device to display the party’s name he was collecting!

In previous months we have seen restaurants greet diners with tablet based menus, complete with a wine list.

Cellular advertising in bars and restaurants.

Watch out in the coming months for a digital jukebox, that customers get to choose the music that is played using their mobile device; this can be their smartphone or tablet. The customer picks the record form their own iTune library or music library on their cellular device.

Mom and pop stores using cellular advertising.

Many mom and pop stores who could not run to expensive large commercial grade displays, so they reverted to using tablets that had an internet connection, starting a trend themselves! These tablets could be used to direct the customer to the stores website so they could see the full range and order online and then collect in store. Many of the stores noticed that they increased their sales up to 15.7% per month, due to having special offers on the cellular tablets. Something they had tried on their website alone with minimal success.

The main reason for the success was that while people waited for their goods, they would browse the special offers and order 1 or 2 items whilst at the counter.

You can use anything from a small 7” tablet up to an Ipad, the only real requirement is that the device has either 3 or 4G connectivity.

Digital advertising is growing and in some sector’s hitting saturation, but a new sector to watch out for is cellular advertising.

Discover The 3 Trade Tips That Will Increase Business Profit.

Increase business profit with digital signage.

So, the secret of a successful digital signage campaign is to discover the 3 trade tips that will increase business profit.

  • Digital Signage
  • Mobile Digital Signage
  • Outdoor Digital Signage

The digital signage industry is worth billions of dollars and encompasses every sector of business to customer, in a sales capacity. Whilst it attracts big investors it is equally suitable to the smaller retail enterprise. Because it is wide reaching, electronic, easy to set up, alter and update and is an eye catching method of promotion, it has found its way into our everyday lives. Sometimes we are hardly aware of the impact electronic advertising has, because it is all around us; from mobile or cell phone adverts, bus stations, hotel lobbies right through to medical receptions and government offices. Whether it is used solely for advertising purposes or information, (aka infomercials) interspersed with external adverts for merchandise, products and services. Check out what the BBC have to say.

business profit increase using digital signage

Could mobile digital signage increase your business profit?

Mobile digital advertising is a fairly new concept and is slowly, yet confidently being embraced. This category features vehicles with digital screens on the sides, and buses with video panels. It is commonplace for advertising to be featured as static images on moving vehicles, but this is the next leap in the evolution of digital technology. There are safety issues to consider and government transportation guidelines to adhere to, but it won’t be long before we see the latest trending ad on the road. An enterprising business can make a lot of money hiring students to walk around shopping malls, ‘wearing’ a mobile digital signage screen – like an old fashioned sandwich board. It’s an innovative media which is a very cost effective way of covering a large number of people in a large area. Apart from purchasing the mobile digital signage vest (screens front and/or back, with adjustable straps for the wearer) they can also be rented. Alternatively there is also a smaller clip-on screen; the size of a name badge, which can likewise be attached to a lanyard. These clever little wearable gadgets are wireless, battery powered and the content can be uploaded remotely. Generally, several small digital adverts would be run on a loop, with the content changing every few moments and are very effective.

One of the most common places for electronic ad billboards is outdoor digital signage. From the local recreation playground to a shopping mall; digital out of home or DOOH can be seen. It has many uses from the obvious advertising of services, trades or products, but is also invaluable for emergency evacuation, in the extreme possibility of a terrorist threat, natural disaster or other urgent safety escape route. It is reassuring to know a properly planned and up to date program can be monitored, or updated at the click of a button. With these digital screens being outdoors, they definitely need protection from theft, the natural elements of moisture or excessive heat and cold temperature and deliberate or accidental damage. There are many specialist companies in this industry, who are all pleased to offer advice and a competitive price for both the hardware and protective enclosures.

Let them assist your company, increase your business profit.

LED video wall – from Hollywood to New York Churches

Applications for an LED video wall.

Ever wondered who uses an LED video wall and why? Well let us share some information with you on the LED video wall market. More information can be seen at http://www.digitalsignagetoday.com/topics/led-signs/

Do you know what an LED video wall is?

racecourse led video wall

You may have seen the signs at the gas station, giving the price of the fuel, these are LED signs, yet no as sophisticated as an LED video wall. Usually at a gas station they are one color normally red or green. They provide information and this is where the similarities end!

A video wall using LED panels are constructed in elements of the colors, pitched evenly over a panel that measures, just short of 3 feet square. The pitch between the clusters of LED’s is called pitch and this dictates the clarity of the image close up (within 6 feet) and how far away the image can be seen clearly. Normally, a low number means the advertising wall is better. The number is preceded with the letter P, for Pitch. These range from P3 to P20.

Who uses these video walls and why?

You can see these LED video walls almost on every corner, but have you really noticed them? The fact is they do blend into their surroundings if that is what the clients wants and then it is up to the content to grab the viewer’s attention.
Church LED video walls – these are deployed to provide the community with event updates within the house of worship, they also provide information on mile stones of people from the congregation, this may be a special birthday, or wedding anniversary. One real winner is to keep everyone informed of a fund raising event, so the congregation and the community can see how much the house of worship has raised for the good cause.

Entertainment video walls – organizations such as Madame Tussaud’s are deploying LED video walls on the Hollywood location, to give a sneak peak of what the exhibition holds inside. This in turn boosts the number of visitors and tourist through the door and increases profit.

The LED video wall does not have to be in static location, it can be mounted on the rear of a truck and used in highly congested areas at peak times and so the digital advertising gets as many viewers as possible. This is something banks are using to promote lower cost mortgages and savings accounts. They are even used on the side of buses, to provide an income stream for the bus company, by advertising local attractions in destinations such as Florida that have high tourist numbers.

LED video wall in trailer

Costs.

This could be the restrictive part! With many solutions on the market, a typical price for an LED video wall that is 3 feet high by 6 feet wide is around $3500, but bearing in mind that the ads alone used to supplement the investment will pay for the hardware in 2 or 3 months. With an extra income stream every month following the ROI, that is 100% profit.

Now you know what to look for and consider when choosing an LED video wall solution.

Digital signage benefits for restaurants

Restaurant digital signage benefits.

Restaurant advertising is essential for success; this is why digital signage is paramount to any restaurant. Let us look at the solutions available.

Without advertising a business is dead?

Is this correct? Well think for a moment, for a new restaurant with no reputation how are they going to get people in their establishment? It is essential for the business owner to use any form of advertising, the most effective advertising is dynamic advertising. This is when clear images, videos and audio are used to provide an engaging visual experience. This in turns educates the consumers as to what food items are on the menu.

Different kinds of digital signage solutions for restaurants.

digital signage in restaurants

The typical digital advertising solution in a QSR is to have displays lined up above the food counter, so consumers can view the menu and see what specials are on offer that day. This solution is a digital menu board.

Tablet digital signage is yet a new solution, these are similar to electronic menu boards, but are located around the restaurant, so you can peruse the menu and then order it, usually in a waitress restaurant environment.

Benefits to restaurants.

Using digital advertising is proving to be a very important part of any restaurant’s advertising campaigns. Historically, the restaurant industry has used traditional printed menus, now the challenge here is that they can be very restrictive. You cannot promote specials unless you run a blackboard too, this is becoming very old fashioned and seems to be dying out.

Electronic signage allows the restaurant owners to promote local produce, whilst maximizing profit with the special meal deals. They also reduce costs as the content can be updated remotely or locally within seconds without additional costs, unlike printed menus.

Electronic menu boards engage with the consumer in the QSR and in turn increase turnover, as one restaurant tested this with 1 location using digital menu boards and another similar location using no electronic signage. An increase of 32% in sales was seen in the location with the digital menu boards!

Tablet digital signage.

tablet digital signage

Tablet digital signage is a relatively new concept; it starts when the customer enters the restaurant and is seated. They are handed a tablet that has the menu displayed on it along with brinks that complement the food, ensuring the dining experience is an enjoyable one. Once they make their choices, they can either kick back and chat or use the tablet to play 2 person games against the person they have come with.

Just before the meal is due to be served, their server approaches them and asks them to enter their email address, for future discount coupons, thus building a database of customers to market too. Then they instantly receive a free drink with their meal for providing their email address (once it has been verified, by the consumer clicking a verification link).

The meal is then served and when the diners have finished and go to pay, they are then given the opportunity to rate the restaurant. Another opportunity to collect emails or even use a Facebook page for the restaurant, to increase social media activity.

As you can see, there are several ways in which electronic signage can be used in restaurants. Any of these digital signage solution work.

MOOH – Mobile Out Of Home Advertising Solutions

Mobile Out Of Home Advertising.

We have all seen DOOH (Digital Out Of Home Advertising), now the scene is set for Mobile Out of Home Advertising (MOOH). There are several solutions so let us look at them and decide how we can use them.

With over 3.2 billion mobile devices being used every single day, this is a medium to consider for advertising!

MOOH – Mobile Out Of Home WiFi advertising.

This new concept is used in large footfall areas such as airports, ferry terminals, train stations and hotels. The principle is rather basic; mobile users view an ad in exchange for complimentary internet access. This allows brands to target the mobile users through this medium. These work on both Android and Apple operating systems.

Mobile out of home advertising.

This is literary! Displays are either worn, or placed on bicycles that display ads and promote products and services in a preset area. The restrictions are down to the battery life for the work hardware and if power can be connected to the cycle solution.

Usually the displays are not sunlight readable, so on a bright day the screens can be unreadable, resulting in a failed advertising campaign.

Other types of mobile out of home advertising is using an LED panel built onto a van or truck body.

Mobile out of home advertising – the fast growing sector.

mobile out of home

Mobile advertising using QR codes are increasing in use, people scan the QR code after seeing the promotion from the advertising company and are redirected to a web page with either a special offer or discount page. They can then redeem the discount at the advertisers premises.

Now with restaurants using this type of advertising, it is one of the fastest growing methods of MOOH (Mobile Out Of Home) advertising.

Checking if your MOOH has an ROI.

One way is for an outlet, in the example we will use a restaurant. Scans the discount page QR code at the counter top whilst the POS system processes the payment. This way the managers of the franchise can monitor how their advertising buck is working, which campaign is working and which is not. Allowing the outlet to maximize profit.

Reports can be created, on who scanned the QR code, who redeemed it and even an opportunity to re market the brand to people who scanned the QR code and did not redeem the discount. A retailer can also see who has shared the discount voucher on social networks such as Facebook and Twitter.

Out of home advertising is here to stay, as can be seen on Wikipedia with MOOH (Mobile Out Of Home) advertising increasing fast.

LED Signs Used By Fast Food Outlets and In the Pews

LED signs for outdoor advertising.

LED signs are not limited to large budget, this technology is rather affordable. So much so these are being used in fast food restaurants and house of worship digital signage to provide outdoor digital signage.

LED signs

Fast food LED signs.

New York’s Times Square saw Buffalo Wild Wings open a restaurant recently. Here they are using LED signs to improve brand awareness, as well as advertising special deals and up selling consumers. Buffalo Wild Wings are now set to rock Times Square with their digital signage LED sign.

House of worship LED Signs.

Religious organizations are also using outdoor LED signs, these are used to inform the community throughout the day, so parishioners can see if their fundraising efforts are hitting the target. Not just used to promote giving, these outdoor LED signs are used to promote baptisms, weddings and even used to highlight the life of a recently departed member of the congregation.

So what hardware is needed.

An LED sign is made of up of panels that are 3 feet square, each panel depending on the specification is categorized in P, the letter P stands for pixels. So a P6 has pixels at 6mm or ¼” centers, a P10 has pixels at 10mm or 3/8” canters and so on up to P30. However the issue is anything over P10 will result in a poor sign with a slightly blurred image, when viewed from a distance of 5 feet or more. This is one of the problems that people face, as they compromise on the quality of the image to price. Yet, today the price of LED signs has fallen due to P3 panels being launched.

The panels are configured in a frame to create the size of panel size the user requires. Then once the installation is set up in the frame, cables for power and data are then run from the outdoor LED sign to an office inside the building, this can be the fast food outlet or the Church.

Screen Processor.

Now, when you have seen these large screens before, you will notice that they can be split into separate zones, this is done through the screen processor, this in one part that many cut corners, yet this is the hardware than can take your content and create awesome content!

The processor is the brains behind the LED screen, it can create screen within screens or the advertiser can use the massive video wall to promote their product.

Budgetary cost for LED signs.

People see these solutions and presume they are out of their price range; yet these are one of the most affordable solutions. With a 6 feet by 3 feet outdoor LED video wall complete with a processor and all the relevant accessories would run any organization at $3,000. A P6 screen for the same size would cost around $5,000, but remember if you resell space on the processor you can pull back return on investment in less than 2 months, creating an additional income stream.

We hope these points have helped provide some insight into LED signs.

Tips for picking the best house of worship projector

Picking A House Of Worship Projector?

With many Churches and other religious buildings looking to use house of worship projectors during their service, there are some tips to make sure you get the right solution for your house of worship.

house of worship projector

Screen size for your house of worship projector?

This is one of the main factors, how big do you need the projector screen to be? It is best not to guess, so use a tape measure and get the accurate dimensions. So that the house of worship projector can impress the people of the community.

Distance?

Than next factor is to discover how the far you want the projected image, as a golden rule, double the projector screen is an excellent distance, from the projector to the screen. So if the screen is 10 feet wide, the projector should be around 20 feet away from the screen. This will certainly depend on any space limitations in your house of worship.

Aspect ratio.

This is the projected image shape, either rectangle or square. The most cost effective solution would be to go for a unit that has an aspect ratio of 16:9 or 16:10, this will future proof your investment.

Brightness of the projector.

Most houses of worship are painted white, so the best brightness is a unit with 5,000 lumen. This will provide a crystal clear projected image for congregations up to 150 seated individuals. If the congregation is larger, say 250, you may need to increase the lumen to 7,000, so that everyone can the image in ambient lighting.

What about projection?

Is the House of Worship left unattended at any time, so parishioners can come and pray? In that case a security cage may be the best option, but then again an anti-vandal all one 1 solution may be what you need. At the end of the day, it will come down to budget.

What projectors can do in Houses of Worship?

They can keep the congregation up to speed with the service, reading psalms, singing hymns and community notifications can all be shown on the large screen. Without the added expense of someone having to do any printing, then what happens when the printing machine breaks! Or an expensive toner leaks, one of the sides people will have ink on their hands.

We will see more religious buildings using projectors to interact with the congregation and the wider community. Thus increasing the numbers of the parishioners through the doors, down to the house of worship projector.

Digital projector sales set to soar

Digital Projectors and 4K!

With many digital projectors on the market and the introduction of 4K projectors, every manufacture including Sony and Christie are bringing out a high end solution. With over 195,000 digital projectors sold alone in India in 2013, the market it set to burst!

More and more businesses are waking up to the realization that they can use digital projectors outdoors to project their dynamic advertisements on their building, providing a a unique marketing concept.

Initially, Christie entered into the outdoor, commercial cinema area with their 4K projector; these are the beasts of projectors, with a price tag to match. The Christie Digital 129-004105-02 D4K35 3-chip DLP 4K Projector is priced at $114,750 and there are more expensive projectors from the same stable!

Is it too early to invest in 4K digital projectors?

digital projectors

When HD flat screen displays came out, they trended well, with people ordering them as soon as they had been released. The fact was, we had never seen an image as good as on HD, until now! 4k is more than twice the amount of pixels both horizontal and vertical pixels than a 1080P digital projector.

Well, the honest answer is yes! Let 4K develop and this will lower the prices for the other digital projectors, so manufacturers can sell the stock and then push the new line. This will in turn, allow most people who like to kick back with friends over a beer and watch outdoor TV, to install a good quality, high lumen projector in their backyard.

Taking the home cinema outdoors is the new thing to be doing. We saw flat panel displays installed in 2009 in backyards, now it is time for digital projectors

Potential problem.

One thing is for certain, if a projector is being deployed outside, some type of protection is required, to ensure the bulb lasts longer than it should, with 4K replacement bulbs costing as much as $1600. So you do not want to be replacing them every week.

We spoke to ProEnc (http://proencltd.com) who have been manufacturing outside projector enclosures and they have seen a large rise in orders, for their protective housing from countries such as Russia, Australia, Romania and America. Their outdoor, environmental projector enclosure allows anyone to put a projector out and leave it out all year, in all weathers. The unit has a special heating and cooling system that safeguards the bulb from prematurely failing, due to one of the following: the heat, cold or moisture.

They put this new rise in demand down to the market getting ready to launch the 4K solutions. Now is a time to grab yourself a bargain and get more affordable digital projectors.

AV installers using outdoor projectors

AV installers now deploying outdoor home theaters.

Audio visual installers have a wide range of services, from installing indoor digital advertising displays in rugby stadiums to deploying outdoor projectors in bars, outdoors.

Audio visual engineers are specialist fitters of electronic components that are used to educate and entertain people, from schools with interactive whiteboard and projector installations. The environments that they work in could not be more different. From indoors in a controlled area such as a class room or board room to an outdoor environment that is open to the elements, such as an outdoor cinema. The hardware in any one of these applications can cost thousands of dollars, and if they became damaged due to the weather or physical attack, the audio visual company could be responsible in replacing the hardware at their expense.

Outdoor installations have comprised of prestigious projects in Great Britain, when the Queens Palace in London was illuminated with projectors, in the 2012 anniversary celebrations. Since then we have seen endless bars and clubs installing projectors outdoors with more and more installation businesses looking at solutions to protect the projector outdoors from the weather. As there are not many weatherproof projectors on the market that are available immediately, this is why weatherproof projector housing comes into place.

These are outdoor projector boxes designed to take various size of projectors up to 9000 lumen, these can be pole, ceiling or mounted from beams or even scaffolding poles.

Indoor installations are a little simpler, but when the hardware is placed in public areas, the hardware needs to have some type of protection, so no one can mess with the cables, it would not look well if someone got an electrical shock due to them messing with cables. The commercial grade screens need to be also protected, could you imagine the situation if a frustrated football fan threw a drink at the display and damaging the screen. Now using protective digital signage housings, prevents this happening. It provides a solid protective casing and stops anyone messing with the hardware and also protects the hardware from any physical attacks.

Cost effectiveness is essential in this time of financial restraint, so when people are looking at installing any hardware in an area that can be classed at potentially risky, hardware protection is needed.

Outdoor home cinemas are also increasing; people are valuing the time with the family, when we are not working. This is why this kind of installation is increasing, people would rather spend money and have an awesome backyard, so they can spend time with their family, either chilling in the pool, relaxing in the spa or just watching outdoor TV programs. Some homes are even having wood fired ovens installed, so the extended family can come over and spend a full day. The wood fired oven can be used to cook everything from brisket, ribs to pizzas and bear can chicken, this is awesome as more and more people value time with the ones they love, and look forward to family time at the weekend.

AV engineers are seen in educational facilities, outdoor venues and now you can expect to these engineers working in your neighbors back garden, so do not be alarmed. With the price of hardware falling, more installations will be seen in every neighborhood and more details on AV engineers can be seen at http://www.digitalsignagetoday.com/topics/installation-integration/

Creative Effects using Digital Projectors

Digital Projectors for advertising.

There are some amazing and diverse opportunities to use digital projectors both indoors and outside. In the UK, one of the most surreal displays was in the form of colored images projected onto Buckingham Palace, in London; home of the Queen and the Royal Family. This was during her 2012 Diamond Jubilee Celebrations, where an evening concert backdrop was displayed directly onto the front walls of the Palace, choreographed in time with the musicians and artists performing that night.

Many months of planning produced a spectacular scenic background, which added to the already electrifying atmosphere. Thousands of positive comments were made about the unique way of displaying the images and the internet was full of photographs about the event. Obviously it was a very popular platform for broadcasting images, so it has its place on our high street; particularly for brand marketing and reaching a wide audience.

Using big images from digital projectors.

We like BIG pictures – it’s like being in the cinema where clever technology is portraying 3D images onto building walls and surfaces, another example being Marble Arch in London. Wide screen digital projectors produces amazing results with clear images, striking colors and seamless visuals on a blank canvas. Virtually any surface is suitable; from a derelict building to a waterfall creates a magical scene. As technology increases and advances, projectors are getting smaller, yet with incredible brightness and clarity of the pictures.

digital projectors
Two points to consider are the length the image is to be projected across – the distance between the digital projectors lens and the surface and protection of the expensive hardware. Manufacturers will have the specifications for optimum distance for the planning of the operation. The obstacle you want to avoid is a distorted image because of distance from each piece of kit.

The second point is that of security and protection of the projector. There are several specialty, outdoor projector housings, made of high quality steel and powder coated for a sleek stylish look. It keeps the wet (British!) weather out, a thermostatically controlled heating an cooling system means it is adaptable for any location… Imagine a famous brand promotional campaign, ie. a perfume manufacturer or cola supplier, with their image projected onto a wall of ice in a cold store during a marketing event! The possibilities are endless….