Juneau Business Network

Business For All

Juneau Business Network - Business For All

An AV installers Friend

What is classed as an AV installers friend?

This can be anything that makes the job easier, as most audio visual engineers (AV installers)  have so much to deal with on an installation.

av installer

Installers infographic

These protective housings allow AV installers to deploy their hardware in almost any situation, no matter how risky and sometimes locations have been dismissed due to the vulnerability of the location.

Now flat panel displays can be installed outdoors in high footfall areas in an flat panel enclosure and also projectors can now be added to their outdoor arsenal of solutions with the use of projector enclosures.

If this article helps, on audio visual installers friends please share it.

On vehicle digital signage gearing up

On vehicle digital signage solutions.

On vehicle digital signage is an area that is growing extremely fast, with many companies trying to offer a solution but failing. Discover the solutions that are working and working well.

Transit on vehicle digital signage.

As you can imagine taxi digital signage, in a major city such as Manhattan New York, can be very lucrative, for ad agencies selling space. One cell provider Verifone operates around 90 cabs in New York, sell the advertising space in blocks of 15 seconds, forming an advertising loop of 120 seconds. Once thing is certain, advertising on these will not be cheap!

Public bus and coach transportation has had many years’ experience selling printed ads that are mounted to the side of the vehicle, now using on vehicle digital signage, they can now offer digital advertising solutions.

With talk of vehicles such as paramedics, fire and police vehicles having on vehicle advertising solutions, this may be a step too far! Next we may be asking the Major of New York to wear a digital lapel sign!

Not many players in the market!

When seeking out an on vehicle digital signage solution provider, you will find they are thin on the ground. The reason is that not many providers have the experience or knowledge to provide a digital signage solution that will work in these extreme conditions.

For example the housing has to withstand all the weather conditions form scorching heat to freezing cold. It has also have incorporated in the design anti vibration mounts that prevent any damage to the internal hardware, such as the display and media player.

That brings us on to the displays, using a regular display is not good enough, it will fail almost immediately! The best solution is a sun bright display these come in brightness’s up to and including 10,000 candelas, that equates to 33 times the brightness of a home display.

These basic components form the base of the solution, if the screen fails or cannot be seen during the day, then the advertisers are not getting a fair return on their investment.

on vehicle digital signage

Bus digital signage.

These are usually constructed from LED video wall panels and depending on the location of use, the brightness can be turned up or down to combat the extreme brightness of the sun. Many organizations have tried and failed to provide a digital signage for vehicles, you may ask yourself why? Well mobile or on vehicle digital signage is said to worth an estimated $15 million by 2017, with the revenue earning potential of $63 million per anum.

Funding for vehicle mounted digital signage.

Another challenge is finding a fund manager to understand the innovative design and usage to fund the project, as the hardware can be costly, especially if are looking at 100 vehicles. There are a few of them out there, but we may touch on that in another article.

Get ready to spot the first on vehicle digital signage solution in your area.

The Rise Of London Digital Signage Successes

London digital signage expansion.

Since 2011, we saw a huge introduction to electronic signage, 3 years on the expansion of London digital signage successes are to be seen everywhere. From small stores, through to the world famous West-field Shopping center, digital advertising is everywhere in on top off buildings!

What digital signage examples, can you see in London?

Almost all the well-heeled hotels have some form of electronic signage, from the Hilton hotel chain to the world renowned Intercontinental Hotel Group. These two examples have been the two main factors in London hotel digital signage, both chains have invested in interactive and wall mounted digital signage, giving anyone who visits their hotels an excellent guest experience.

One question, you have to ask, when you are in England’s capital, is how will London digital signage expand in the coming years, it does seem to be nearing saturation point.

London digital signage – retail examples.

London digital signage

Several clothing designs have used digital advertising to engage with consumers and built their brand. These includes Tommy Hilfiger stores that have an interactive adverting window, that people can check stock when the store is closed, order it and collect it the next morning! We have even seen 24 x 7 launderettes use digital signage in London. The laundry management decided that as they offered a 24 x 7 service, they would use digital signage in the window to attract clients when the store door was locked. While people worked behind the scenes to ensure that garments are ready in the 1 hour service window.

Letting agents in London use window based displays to display the properties on their books, which they rent out. This is a growing sector for London digital signage, the ads are looped around.

Tourist attraction signage.

This ranges from Madame Tussaud’s to the Stage Coach buses that travel London, the buses display ads on small screens for local businesses, so when you jump off the bus to investigate an area of London as part of your tour, you are shown outlets that are advertising for the next area to visit.
This can be in the form of QR codes, so they can be scanned by high end cell phones, when the link opens it takes the tourist to a discount coupon page, allowing the tourists money go further.

The Olympic legacy.

Before the 2012 Olympics in London, the Stratford area of London underwent a major regeneration, now this is the center of most of London digital signage, with almost every bar and restaurant having some kind of electronic sign used to promote their food or drink offerings. Even small coffee shops are deploying digital signage in London, it seems to know no bounds.

So from the regeneration of London for the Olympics, the catalyst began and still continues to expand what is known as the London digital signage phenomena.

Digital Signage Leasing And Rental The Tax Break

Digital signage leasing – cheaper than buying.

Digital signage leasing is one of the more affordable solutions, as is rental when compared to purchasing digital signage hardware. Using these tax efficient methods of acquiring digital signage hardware is one of the closely guarded secrets.

digital signage leasing

Do you know this type of company?

Do you have a competitor who changes their advertising hardware every 18 to 24 months? Are they constantly updating their digital signage hardware? If this is the case, you can be guaranteed that the company is using one of the secrets within the digital advertising industry and that is to use a digital signage leasing company, as reported by Digital Signage Systems Limited.

Why consider digital signage leasing?

As you can appreciate, constantly updating and changing the electronic signage hardware is both time consuming and expensive. What would your competitors do with the old signs that have just been replaced? Well the plain truth is that digital signage leasing companies will normally take old hardware away and dispose of it, selling the old hardware to company that usually reselling it or hiring the hardware out.

Digital signage leasing puts the buyer in charge so they can control what hardware is used, keeping an eye on the ROI, once the hardware as paid for its self, plans can be made for other locations.

Leasing the digital advertising hardware provides a flexible solution, the customer may thing a screen size of 26” is large enough for their use, but by renting a unit realize that the screen size does not give enough impact to the marketing campaign, so they can then change the hardware with a simple change in the hire agreement. Once the client has decided on a larger size and is comfortable with the solution, they can then re-connect with the digital signage leasing company and lease the hardware.

Hardware leasing is more tax efficient for most businesses, but it is best to consult your tax adviser.

Digital Signage Agency.

If you are thinking of starting your own digital advertising agency, leasing the hardware is a sure way of starting out. You could lease 1 unit in a prime location then promote the advertising spots to the local business owners. It is not uncommon for advertising agencies to charge from $250 for a 30 second ad on a digital kiosk, whilst the media player will store in excess of 700 adverts of 30 second length. Now for a second, if you calculate that leasing the hardware will cost you $219 per month over a 24 month lease, and you have sold 100 30 second ads, but the real truth is that some, (not all) will upgrade to a longer length commercial.

To recap, 100 advertisers buy a single 30 second advertising spot at $250, the advertisers supply the media for the advertising campaign. So the turnover is $250 x 100 = $25,000 per month in sales. Your outgoings are $219 per kiosk, so if you had 3 in position the total cost for leasing the digital signage is $659, not forgetting the electricity or internet connection, so if we rounded it up to $1000 per month for outgoings you ought to be covered. This gives a profit per month of $24,000 and that is without anyone upgrading! Over a year, you stand to make $240,000 from this single location.

Many people ignore the options of affordable digital signage, will you now overlook digital signage leasing?

Are you using DOOH Advertising for your business?

Discover what DOOH advertising can do for your business.

Are you struggling to achieve your sales targets or are you using DOOH advertising for your business, with successful results?

Don’t be left behind, whilst your competition is printing thousands of fliers, advertising their goods, you could be broadcasting multiple ad campaigns at directed people to the maximum results. Paper leaflets and posters date very quickly, whereas electronic digital signage is a state-of-the-art format, which can be quickly and easily – at the click of a button – updated or amended.

DOOH refers to digital out of home, meaning the advertising people see in public areas, like shopping malls, dental offices or entertainment venues, other than advertising viewed in the house, via a television or home personal computer. Screens, large and small can be found on our urban landscape with familiarity, so much so we readily accept them.

But it is not only the screen which instigates a successful advertising campaign, it is also additional gadgets and facilities like mobile charging points, USB flash drive, regular AC sockets and wireless recharging ports in free standing digital signage kiosks at transit stations. How can you not notice an ad campaign, as you plug in your flat battery electronic device? Providing a service to customers is just as important as broadcasting a commercial.

DOOH advertising for retailers.

DOOH advertisingAs a retailer you have many applications on which to focus your advertising campaign on, from a small POP LED or LCD screen, to a large screen wall mounted plasma, through to the more unique surface of a vending machine or a transparent display box. Virtually anything is possible – any surface can project DOOH onto it, or have a screen hung from it – particularly indoors. Whether you use indoor or outdoor DOOH advertising will depend on the traffic; vehicle or foot. The best locations for digital signage where people congregate, fitness centers, education facilities, airports, museums, conferences, hotel lobbies and sporting venues.

The response to several survey about DOOH advertising has revealed some surprising facts. Apart from the obvious expectations of successful media advertising, people enjoy the different and magical experience the screens can bring. A demonstration was carried out in Hong Kong, where a Serengeti game reserve was streamed to a bus shelter on the street. A pin hole camera captured the surrounding city features; road, buildings, weather etc. and combined the two images onto one screen – the result was an amazing video of zebras stampeding down the Hong Kong street. So, if this magic can happen, can a customers image be combined with a thousand dollar dress and accessories, as a virtual changing room mirror, or can a home designer provide a bewitching realistic scene with your furniture and decoration and that new 80” HD tv you’ve always wanted! (Will it be enough to persuade your wife?)

There is no end to the possibilities of digital advertising – but are you using DOOH advertising for your business?

Sunlight Readable Screen Enclosures for year round protection.

Sunlight readable screen enclosures, why?

When digital signage is deployed outdoors in bright sunlight, sunlight readable screen enclosures are required to protect the display from failing.

Is this a new fad?

Well if you insist on replacing damaged displays due to them failing a fad, yes it is. What you have to realize is that sunlight readable screen enclosures are there to provide the front line protection for the hardware, accommodated inside.

These protective kiosks, provide the protection from vandalism and theft, so the hardware can run in extreme locations, when the temperature hits a high of 140 degrees Fahrenheit, you have to think of LCD Enclosure Solutions Inc who specialize in manufacturing these outdoor digital signage kiosks.

What do sunlight readable screen enclosures do?

Simply, these outdoor high bright screen totems, ensure that the screen can be seen in high bright locations were the footfall is high. Normal commercial grade screens blacken with prolonged use in direct sunlight; this is when high bright screens are used. These screens such as the ones manufactured by Dynascan have brightness up to 5,000 candelas. That is 12 times brighter than a domestic grade TV display. If you have ever taken a laptop outdoors to work on and struggled to see the screen, this is the problem that sunlight readable screen enclosures solve.

Who needs this type of outdoor digital signage?

Most Quick Serve Restaurants use outdoor advertising screens in their drive thru area, is one high demand industry along with open shopping malls that have a center courtyard.

So any business that has a need to deploy outdoor digital signage displays in direct sunlight; most applications for digital signage come in to this area.
Have you ever been to a location and could not see the display due to the lack of brightness from the display? If you have encountered this, the wrong type of screen has been used and it will only be a matter of a few months before the screen fails completely.

sunlight readable screen enclosures

What makes a sunlight readable screen different?

These displays have a much greater brightness, as much as 12 times the normal domestic TV brightness. But these do put out some heat and have their own cooling system built in, this is why when considering a sunlight readable enclosure, you need to consider one with an air conditioning unit as these provide all the cooling and heating control required to deal with the extreme conditions.

The next thing to consider is how they are to be fixed to the floor; ideally you need to bolt them with at least 10 bolts, to ensure the kiosk can’t be pulled over by vandals or vehicles trying to steal them.

Without a screen the outdoor advertising solution is dead in the water, as the key is to have the content shown to consumers, if they cannot see the screen the ads are not working, this is the reason for sunlight readable screen enclosures.

These protective housings are fitted with anti reflective windows to reduce the glare and the high brightness screens do the rest. Make sure when deciding on a solution that the displays have a gap of around 2″ otherwise the heat between the sunlight readable screen enclosure and the display with have a heat problem. Also if someone throws something at the window, the flex in the window may damage the screens surface. Selecting the correct sunlight readable screen enclosures stops all the above problems.

When you out enjoying the sun, look around to see if you can see any sunlight readable screen enclosures.

Indoor digital signage increases brand awareness

Indoor digital signage solutions.

Digital advertising is popular for businesses that are looking to increase their brand awareness. Indoor digital signage builds customer confidence in the band and builds brand loyalty.

What can indoor digital signage do?

The electronic signage is used to promote a brand, it can also be used to inform brand conscious consumers of a new product launch and so they can get on the pre-launch list and be one of the first to buy the “must have” item.

They can be used to test the water for a new colour scheme, so little if any overstock mistakes are made. Even before the item has gone into production, which saves time and financial investment.

Indoor digital signage hardware can be used to provide a global launch, so a band may launch a new product across the world stores on the same day, as soon as the store opens, no matter what time zone it is in. This way they have the upper hand against their competition, from launching a competing product.

Indoor digital signage solutions available.

Interactive digital signage, these touch screen kiosks are used in digital advertising as the front line for market research. These units have a built in small PC that records what the consumer enters into the screen, by touching the infra-red touch screen. Screen sizes are from 40” to 65” and in portrait with small units having screens up to 50” in landscape position; these are used for disability compliant areas.

indoor digital signage touchscreen

Free standing indoor digital signage hardware is a kiosk without the touch screen. This works by displaying commercials at intervals, which are preset within the menu of the media player. These can be found mainly in portrait with screen sizes from 32” to 80”. The options are then if you require a cloud based solution or a standalone solution. This then dictates what ad player you require within the solution.

Wall mounted digital posters, these are a screen with a built in advert player, again depending if the advertising media is going to be updated using the cloud or manually, will depend on which advertising player is integrated into the screen. These screens come in sizes from 17” to 80”, again you can have interactive screens if you require.

wallmounted indoor digital signageTransparent digital signage is usually seen at prestigious locations, when an expensive item needs to be viewed yet protected from theft. This could be something like a Rolex watch or Cartier diamond bracelet. The units is completely see through at the front and sides with digital advertising shown on the rear wall.

Cost of digital signage indoors varies.

Depending on which type of indoor digital signage solution you require and what whistle and bells are needed will establish the price tag. Wall mounted units run from less than $1000 to an 82” indoor unit being priced at US$22,799 that is controlled remotely using the cloud with an interactive screen.

Now you have the data to make an informed decision on what you need to make your indoor digital signage campaign a success.

LED video wall – from Hollywood to New York Churches

Applications for an LED video wall.

Ever wondered who uses an LED video wall and why? Well let us share some information with you on the LED video wall market. More information can be seen at http://www.digitalsignagetoday.com/topics/led-signs/

Do you know what an LED video wall is?

racecourse led video wall

You may have seen the signs at the gas station, giving the price of the fuel, these are LED signs, yet no as sophisticated as an LED video wall. Usually at a gas station they are one color normally red or green. They provide information and this is where the similarities end!

A video wall using LED panels are constructed in elements of the colors, pitched evenly over a panel that measures, just short of 3 feet square. The pitch between the clusters of LED’s is called pitch and this dictates the clarity of the image close up (within 6 feet) and how far away the image can be seen clearly. Normally, a low number means the advertising wall is better. The number is preceded with the letter P, for Pitch. These range from P3 to P20.

Who uses these video walls and why?

You can see these LED video walls almost on every corner, but have you really noticed them? The fact is they do blend into their surroundings if that is what the clients wants and then it is up to the content to grab the viewer’s attention.
Church LED video walls – these are deployed to provide the community with event updates within the house of worship, they also provide information on mile stones of people from the congregation, this may be a special birthday, or wedding anniversary. One real winner is to keep everyone informed of a fund raising event, so the congregation and the community can see how much the house of worship has raised for the good cause.

Entertainment video walls – organizations such as Madame Tussaud’s are deploying LED video walls on the Hollywood location, to give a sneak peak of what the exhibition holds inside. This in turn boosts the number of visitors and tourist through the door and increases profit.

The LED video wall does not have to be in static location, it can be mounted on the rear of a truck and used in highly congested areas at peak times and so the digital advertising gets as many viewers as possible. This is something banks are using to promote lower cost mortgages and savings accounts. They are even used on the side of buses, to provide an income stream for the bus company, by advertising local attractions in destinations such as Florida that have high tourist numbers.

LED video wall in trailer

Costs.

This could be the restrictive part! With many solutions on the market, a typical price for an LED video wall that is 3 feet high by 6 feet wide is around $3500, but bearing in mind that the ads alone used to supplement the investment will pay for the hardware in 2 or 3 months. With an extra income stream every month following the ROI, that is 100% profit.

Now you know what to look for and consider when choosing an LED video wall solution.

LED Signs Used By Fast Food Outlets and In the Pews

LED signs for outdoor advertising.

LED signs are not limited to large budget, this technology is rather affordable. So much so these are being used in fast food restaurants and house of worship digital signage to provide outdoor digital signage.

LED signs

Fast food LED signs.

New York’s Times Square saw Buffalo Wild Wings open a restaurant recently. Here they are using LED signs to improve brand awareness, as well as advertising special deals and up selling consumers. Buffalo Wild Wings are now set to rock Times Square with their digital signage LED sign.

House of worship LED Signs.

Religious organizations are also using outdoor LED signs, these are used to inform the community throughout the day, so parishioners can see if their fundraising efforts are hitting the target. Not just used to promote giving, these outdoor LED signs are used to promote baptisms, weddings and even used to highlight the life of a recently departed member of the congregation.

So what hardware is needed.

An LED sign is made of up of panels that are 3 feet square, each panel depending on the specification is categorized in P, the letter P stands for pixels. So a P6 has pixels at 6mm or ¼” centers, a P10 has pixels at 10mm or 3/8” canters and so on up to P30. However the issue is anything over P10 will result in a poor sign with a slightly blurred image, when viewed from a distance of 5 feet or more. This is one of the problems that people face, as they compromise on the quality of the image to price. Yet, today the price of LED signs has fallen due to P3 panels being launched.

The panels are configured in a frame to create the size of panel size the user requires. Then once the installation is set up in the frame, cables for power and data are then run from the outdoor LED sign to an office inside the building, this can be the fast food outlet or the Church.

Screen Processor.

Now, when you have seen these large screens before, you will notice that they can be split into separate zones, this is done through the screen processor, this in one part that many cut corners, yet this is the hardware than can take your content and create awesome content!

The processor is the brains behind the LED screen, it can create screen within screens or the advertiser can use the massive video wall to promote their product.

Budgetary cost for LED signs.

People see these solutions and presume they are out of their price range; yet these are one of the most affordable solutions. With a 6 feet by 3 feet outdoor LED video wall complete with a processor and all the relevant accessories would run any organization at $3,000. A P6 screen for the same size would cost around $5,000, but remember if you resell space on the processor you can pull back return on investment in less than 2 months, creating an additional income stream.

We hope these points have helped provide some insight into LED signs.

Tips For Church Digital Signage Success

Church digital signage success tips.

Digital signage can be seen in almost every location, now church digital signage is seeing a large increase, due to the amount of interaction with the parishioners and the greater community. Let us look at tips, so you can create a successful church digital signage solution.

church digital signage

Parishioners.

When deploying electronic noticeboards in Churches, we have to be sympathetic to the more traditional parishioner, who may take offense at these large screens being installed in the House Of God. It is best to have a brief meeting to explain how these electronic signs will help the Church and inform the community, which in turn will certainly increase the number of worshipers.

Indoor or outside church digital signage?

Many houses of worship have digital signage hardware both indoors and outside, this does come down to budget, however there are lots of benefits.

Outdoor LED memorials are idea to keep the community up to date with the current events happening in the church. These run 24 x 7, with some churches offering sponsors (local businesses) the ability to publicize they support the church. This is usually in the form of a monthly subscription of between $200 and $500 per year. If 20 sponsors support the church and pay for 12 months, the hardware has been paid for, with nearly $4,000 – 6,000 going into the Church funds. LED video walls run for around $3,000 for a 6’ wide x 3’ high screen, including all the hardware to add the content.

Indoor digital signage, these are designed for inside the church, they can be wall mounted or floor standing. Used for updating any fundraising event and promoting it through the community.

The electronic notice boards can be used to celebrate a birth or life of one of the congregation. It can display prays for the sick of the parish, so we keep them dear to our heart. They can also be used to provide future events within the churches calendar.

LCD or Projector?

Some religious buildings prefer to use either high definition flat screen LCD displays, while some prefer to use projectors. This is down to personal choice and the available space required, as the projector solution will take more space than a flat panel display solution.

Screen size for church digital signage.

The standard size of a screen used for church digital signage is 46”- this can either be in landscape or portrait. Yet the most popular unit is a floor standing electronic sign that takes up little room and is updated using a flash drive. Usually nothing larger than 55” is used in any religious establishment.

Content creation.

This is easily achieved with many digital signage software packages, designed for church digital signage. Simply drag and drop and create a very professional campaign for your church. There are many church digital signage software providers, so check them out and do not be afraid of trying the free ones.

We hope you take some of these tips and use them for your church digital signage project.